Tuesday 24 September 2013

Labour uses Audioboo to announce Ed Miliband energy prices freeze plan

Labour has used Audioboo to break the story of Ed Miliband's plan to freeze energy prices until 2017.

It plays some dispiriting music to talk about price rises under David Cameron (no mention of Cleggers) and is in contrast to the chirpy 'Britain can do better' message in his actual conference speech.

I personally think releasing detail like this distracts from the actual speech, but I like the Audioboo format and think it is a powerful advert which will damage the Coalition.

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