http://www.dailymail.co.uk/news/article-1246509/Britains-accident-prone-street-safe--bubblewrap.html
Every now and again a PR campaign makes you sit back and applaud.
@CakeGroup have delivered such a campaign for Confused.com with 'Accident Avenue', Britian's most accident prone street covered in bubble wrap!
Not only is this a creative masterpiece from the Euro RSCG owned company but the follow up is a work of genius - the bubble wrap is being donated to Oxfam to help send aid to Haiti.
Congratulations to Cake and Kelly Davies the Confused PR Manager.
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