A funny thing happened when I went to the newsagents on Sunday. I was looking for the headline in the Sunday Telegraph but I could only see the heavily airbrushed glistening skin of Charlize Theron, the actress I had seen the previous day in Prometheus.
The reason was that, for the first time ever, The Sunday Telegraph had allowed Dior to wrap its front cover to promote a new watch.
This struck me as odd and more Metro than a quality Sunday broadsheet.
Money, as ever, talks, and it seems as though the Sunday Telegraph's marketing team have been able to convince that the revenue from this is a price worth paying.
To my mind it seems less innovative and more desperate, there must be a high element of risk associated with such a move.
I'll be interested to see how sales fared on Sunday and whether the Telegraph received sufficient revenue and positive feedback to make this a more regular feature.
I suspect not.
No comments:
Post a Comment